Our story begins back in high school, when we first met and became really good friends. We both got accepted into DASH, a school in Miami, Florida, that prepared us for the world of design college. We later found ourselves moving to New York and going to Pratt Institute, where we grew closer as friends. Although we didn’t get a chance to live together, our friendship continued to grow as we experienced college life.

After graduating we took on different jobs, but our connection stayed strong. Mer began working on really cool projects, designing for New York City brands like Night Hotel and Cornelia Spa. I was in awe of her work, especially when I’d visit Manhattan and see her designs come to life on city signage. Her success inspired me to pursue a job at Estée Lauder, where I worked as an art director. It was a dream job, but I couldn’t shake the feeling that there was more I wanted to create.

So, I took a leap of faith. I left my job at Estée and started my own brand design business. Meanwhile, Mer began her journey as a freelance designer while navigating the stay-at-home mom journey. We worked together on several brand projects and even designed beautiful invitations, combining our talents and keeping our bond strong.

But life, as it often does, threw some changes our way. After Mer’s second child was born, she and her family moved to Colorado. I stayed in New York and continued to work on my business. Time passed. I got married and was trying to start a family for a while. Mer and I hadn’t spoken in a while when one day, I received an unexpected call from her. She said, “I had a dream about you. You’re pregnant!” I did have good news to share with her, I was pregnant! It truly was a wonderful way to start reconnecting with her again.

And then, just as my life was shifting I faced the unexpected loss of a major client that had supported my business for years. As challenging as that time was, I knew this was the universe telling me it was time to follow my dreams.

I had always dreamed of being a stay-at-home mom, and now I was halfway there. I threw myself into learning something new, something that could help moms like me who dream of starting their own businesses while raising little ones. Mer, also struggling with her own challenges, didn’t fully understand at first—but as we kept talking and sharing what we were learning, we realized we were onto something.

After months of brainstorming and learning about the power of online business, we realized we needed to launch something together. And just like that, Love Hue Design was born. Our goal? To help small startups, side hustles, and moms like us bring their dreams to life while managing the beautiful chaos of family life. With our combined expertise in design and branding, we set out to create affordable, customizable brand identity kits that are easy to use, even for beginners.